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Matt is a U.S. based author, speaker, and professional instructor focusing on a counterintuitive approach to stress management aimed at leveraging the key pathways of stress to live our best lives. 

- WHM Instructor Matt Soule at Wim Hof Experience in Iceland

Matt is U.S. based author, speaker and professional instructor focusing on leveraging the key pathways of stress using tools that develop peak potential. Exposure in childhood to domestic violence was the initial spark which motivated Matt to seek methods to combat stress eventually culminating in becoming a martial arts school owner and a Wim Hof Method Level 3 trainer.  

Over the last 15 years, Matt has taught more than 10,000 members of the public, as well as trained over 600 instructors from 40 different countries ways to leverage stress for peak potential.  


Matt is on a mission to help one million people master stress in their lives.

Since becoming an entrepreneur in 2010, Matt has worked with a broad range of groups and companies to implement strategies for better health and performance.  


A few notable things about Matt include:

  • He was part of the first group of Wim Hof Method Instructors certified in the U.S.  

  • In 2018, he took on a teaching role for the International Wim Hof Method Academy as a lead teacher’s trainer. 

  • He earned his Black belt in the Tsun Jo Martial Arts System under founder, John N Beall, and now serves as the Program Director.  

  • Matt completed an unacclimatized rapid ascent to extreme altitude wearing state-of-art oximeters tracking both blood and muscle oxygen saturation levels.  He summited Mt. Kilimanjaro in less than 34 hours.  

  • In 2021, he published a book on mastering stress, highlighting the five root stressors.  He is currently working with the Bradley Corporation to publish his upcoming release titled, The Stress Paradox, The Counterintuitive Truth Of How The Right Stress Saves Lives. 

  • He has hosted corporate wellness trainings for companies large and small including Amazon, Microsoft, Edgy Labs and Urban Outfitters to name a few.  

  • He was hand selected to tour worldwide with Wim Hof, teaching and guiding thousands of participants through breathing protocols, meditations and physical exercises.

  • He has been a keynote speaker for high profile events such as HPLT, YPO, and EO.  

  • Matt has consulted internationally for wellness and biohacking centers, helping stakeholders design programs, client protocols and offerings.  

  • He has worked directly with engineers and product design teams testing wearables for industry leaders in the commercial market.  

  • Worked with military, law enforcement, first responders and professional athletes to improve performance, safety, and implement stress management tactics.    

Matt leads trainings, workshops and retreats worldwide.  





Dr. Uriarte currently lives in Mexico City. Her life incorporates health-promoting habits that include daily time-restricted eating, cold showers, and running. She fervently believes that in a well-trained, well-fed, and well-loved body dwells a mind capable of anything.

Dra. Ariadna Uriarte

Médico y neuropsicóloga 

Terapista cognitiva conductual

Ariadna Uriarte, MD, holds degrees in general surgery, neuropsychology, sexology, and cognitive behavioral therapy.  Most recently she completed a certification for cutting-edge psychedelic therapy through the Integrative Psychiatric Institute in partnership with MAPS in Boulder, CO.  


After graduating from the esteemed Universidad Autónoma Metropolitana and completing her medical training, she worked at a private-care institution for nearly five years, performing more than 6,000 surgeries on children with cerebral palsy.  During that time, she was able to observe how these operations had a positive effect not only on the body of the patient, but also on the psyche. This realization prompted her to resume her studies of the human mind and pursue a master's degree in neuropsychology, and later to specialize in cognitive behavioral therapy.  She completed a second master's degree in clinical sexology and couples therapy from the University of Wyoming.  


In addition to her medical practice, she has consulted for wellness centers, worked with world class athletes, and has assisted for the international Wim Hof Method Academy as a teacher’s trainer.  She is a Wim Hof Method Level 2 Instructor.  


Dr. Uriarte believes that it takes more than theory to connect with a patient, and even more to provide an accurate diagnosis with an appropriate and timely treatment.  This conviction has led her to conclude that in order to truly connect with and help people, medicine must become the most artistic of the sciences. For many years, she has explored what goes on in the human mind, from clear and conscious thoughts to the most buried unconscious behaviors. She has dedicated her professional life to the arena of health, especially mental health.  As a cognitive behavioral therapist, Dr. Uriarte currently treats patients in her private clinic using strategies that address the whole person. 

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